When it comes to flipping houses or buying investment properties, your profit—or loss—starts with how accurately you run your comps.
Comping (short for “comparables”) is the process of analyzing recently sold properties similar to your target deal to determine its after-repair value (ARV). Most investors think they know how to run comps. But the top 1%? They’re playing a whole different game.
Let’s break down what they know—and what you might be missing.
1. They Know the Difference Between a Comp and a Sale
The top investors don’t just pull “sold” listings in the same zip code. They compare apples to apples—not apples to oranges.
True comps match in:
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Property type (single-family, duplex, etc.)
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Bed/bath count (within 1)
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Square footage (within 15–20%)
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Year built (within 10 years)
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Lot size and features (garage, basement, pool)
Bad comps distort your numbers and give you a false ARV—leading to overpaying or underestimating rehab budgets.
2. They Understand Neighborhood Nuance
Zip codes lie.
The best investors zoom in on micro-markets, not broad regions. A house across the street might look similar but be in a totally different school district, flood zone, or investment tier.
Pro Tip: Use tools like PropStream, MLS, or Regrid to verify school districts, local crime data, and zoning overlays before trusting a comp.
3. They Adjust for Renovation Level Like an Appraiser
The top 1% think like appraisers—because that’s how banks think.
If your comp sold for $250K and had granite counters, brand-new HVAC, and luxury flooring—but your subject property only has builder-grade finishes—you can’t comp at $250K.
They adjust ARV up or down for:
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Material quality
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Curb appeal
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Additions or finished basements
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Age of mechanicals (roof, furnace, etc.)
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Exterior upgrades
4. They Account for Market Momentum
Timing matters. That’s why elite investors ask:
“Are values going up, flat, or sliding?”
They don’t just look at what a house sold for—they look at:
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Days on market (DOM)
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Price per square foot trends
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Pending vs. closed sale price gaps
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Inventory levels and absorption rate
This tells them if the comp value is already outdated—and whether they should build in market risk.
5. They Know Cash Flow Isn’t Comped—But It Impacts the Buy Box
For rental investors, ARV isn’t the whole story.
The top 1% overlay comp data with rental comps and cash flow metrics. They filter by:
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Local rent rates for similar properties
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Property tax implications
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Property management costs
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Vacancy rates
Why? Because an ARV of $220K means nothing if the rent doesn’t support the debt service.
6. They Use Hard Money Lender Eyes
Seasoned investors reverse engineer their comps using their lender’s criteria. They understand that Conduit Capital and other hard money lenders underwrite conservatively to protect everyone involved.
They ask:
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What will the lender use as the ARV?
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Will my comp set meet the lender’s standards?
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Can I show support for my value with clean data?
This is what makes the difference between getting funded fast or facing delays and cutbacks.
7. They Don’t Just Comp Deals—They Comp Themselves
The best of the best comp their own performance too. They track:
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Their average ARV accuracy
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Rehab cost variance
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Hold time vs. projected hold time
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Profit per project
That’s how they scale smarter, not harder.
Final Word: Comp Like the Top 1%
Most investors run comps using outdated methods—or worse, they rely on Zillow and emotion. But the elite investors? They treat comping like a science.
At Conduit Capital, we work with experienced and aspiring investors alike to help fund deals that are accurately underwritten, intelligently structured, and ready to succeed.
Ready to take your comping—and investing—to the next level?
Apply now at www.conduitcapital.us or reach out to talk through your deal with a Conduit Capital expert. We’re here to help you comp like a pro and fund like a boss.